Well, when it comes to marketing a product, an awful lot, actually – especially where the internet is concerned. I’ve had an internet presence since 1993, and purchased my first domain name in 1996, so I’m very familiar with the need to make your name unique and easily searchable.
That wasn’t my primary concern when I chose a title for my book, but it did figure into the process. I’m not sure how most authors choose their titles. I could imagine some have a title picked out before the book is even written, while others might wait until it’s completely finished to give it a name. For me, I was thirty chapters into it when the title came to me in a flash of inspiration. I thought about it for a while and then did a search on Google to make sure no one else had a book by that name already. Then I bought the domain name because I sure didn’t want to run the risk of someone else grabbing it out from under me.
Now that the first draft is finished, I am happy to announce that the title of my book is All Lesser Means. If you have thoughts about the title, feel free to share them below.